Most construction pros are pretty good at building relationships via networking and on the job performance. We aren't as good with electronic tools of any kind and this is especially true of the internet. If done right, we can use search engines to help clients find us and to help the right construction pros find our firm and eventual employment. It's another aspect of the construction game that we can leverage for industry success if we give it the right attention. If not, we can count on other firms to leverage better performance in this aspect of our industry to get ahead, and potentially stay ahead. For details on how to leverage the internet for success, check out this article by Donna Campanelli on Construction Business Owner.
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