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Writer's pictureEric Vechan, PhD

Katerra Schmaterra


Silicon Valley venture capitalist throwing money at something because everyone knows if you throw enough, you'll at least get some good media coverage for a while.

I'm not a huge fan of Katerra and VC's in construction in general. They seem to be a bit of a pyramid scheme. Big ideas and grand plans with lagging or non-existent profits. Instead of under promising and over delivering, they seem to promise big things and then let down builders and clients. I think this let down is actually part of the tech/innovation conundrum in our industry right now. Builders want to build better and have tried various next great things/tools only to be frequently let down by promises too big. Some are burned out and more comfortable with the status quo right now.


One firm that is big time backed by private investment money but appears to be struggling to deliver big time is Katerra. Are you curious about a different perspective on Katerra, the construction company that calls itself a tech company? Do you think it's funding, valuation and goals sound a little too good to be true? Maybe you think Katerra is great. This article pretty well lays out my past, present and future thoughts on how well it is actually doing and what I think of the funny money and business deals that continue to prop it up.



Any other construction firm, private or public, would be turning over execs and in desperate need of a buyer to generate cash.

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