Want to build new and strong client relationships? We've been told this more than once but we should seek first to understand. If we don't understand our clients, how can we really know what services they need and would most benefit from?
"Understanding requires us to understand our customers’ markets, industries, drivers, and businesses."
We also need to treat them like people and not as resources that can give us something. Once we understand clients and they know we want to help and serve them, we can build lasting and productive relationships. For more information on this topic, check out this article that provides some good insight.
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