Most of us have about the same attention span as a goldfish - at least that's the claim in this article. I think it might be pretty accurate though as many of us are scrolling through apps, websites, e-mails and more nearly all day everyday. Even though the article above is focused on business to consumer marketing and leads, the main points are useful to construction pros, as well. The main points of the article are people like pictures, short videos and snazzy one liners and quotes. Intuitively this makes sense to me. When scrolling through a social media feed or Google search, initial information or impression and a good quote can get me and most construction pros to slow down and take a deeper look. While not likely as useful or relevant to interaction and engagement with construction clients, these tactics can be used to find and retain good builders in our industry, especially, the next generation of builders and leaders. Before we group most builders into a category of attention span lacking and easily distracted people, we should keep in mind that making things simple and simplifying the complicated is usually the best route. The best and smartest construction pros strive to simplify things for their people. Keeping things short, simple and sweet will help us find and, maybe more importantly, keep the best people on our teams so that we can build great projects and build a better world.
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